What is a sell sheet? A sell sheet (sometimes called a “one sheet” or “tip sheet”) is a one-page brochure that promotes a book and its author. The main point…
The book under review is Metallica and Philosophy: A Crash Course in Brain Surgery, edited by William Irwin and published in 2007. It is part of a growing genre of…
As a writer with many years of experience, I have never been impressed by excessive or unnecessary use of keywords in an article as it comes across as unprofessional and…
To move further toward value-based care, organizations need to make greater use of data analytics. To improve outcomes for patients at lower cost with higher patient satisfaction, data needs to…
What does “home” mean to you? I was thinking about the meaning of home this afternoon while running errands and listening to Michael Bublé’s songs. Home on the radio. For…
Gathering competitive intelligence can be a useful exercise that provides important information to guide your business and marketing strategy, or it can sit in a computer file and accumulate the…
When you’re trying to make your audios public, the internet can be your best friend, but you can use even more resources to help. It would also put the audio…
A situation goal proposal (or STP) statement is a succinct summary of why you think there is a problem to solve or an opportunity to take advantage of (the situation);…
In simple terms, SEO or Search Engine Optimization is all about improving the website’s organic ranking or visibility on major search engines like Google, Yahoo, Bing, etc. An effective SEO…
Different types of search engine optimization strategies. o On-page optimization o Off-page optimization Before performing off-page optimization, on-page optimization is mandatory in the search engine optimization process. When the internet…