Different types of search engine optimization strategies.
o On-page optimization
o Off-page optimization
Before performing off-page optimization, on-page optimization is mandatory in the search engine optimization process. When the internet user searches for some search engine services and comes to your website and if your website is not properly formatted, the website content is not of good quality and valuable at that time, the user will not be interested. in your business and you will simply live. of your website. Therefore, on-page is necessary before performing off-page optimization.
The steps in on-page optimization are:
keyword research
Keyword research can be defined as choosing words that describe your product or service as seen from the point of view of your target market. These will be the most important steps in the search engine optimization process. Keyword research is the process of defining the right combination of keywords, which are most likely to be used by potential customers in search engines and directories. This keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword research plays a crucial role in ensuring that your potential customers find you when searching for your specific products and services.
Creation of meta tags:
Meta tags are xhtml or html basics that provide the structural information of your web page. Meta tags are used in the main section of the html code. Define the title, description and keywords of the web page. They are all defined below:
Title Tag – This tag gives the header of your page. The search engine will refer your website through the title tag. The length of this tag is 40 to 65 characters.
Description tag: Gives the effective and brief introduction of the page of your website. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.
Keywords Tag – This tag defines the specific keyword phrase of your website. The maximum length of this tag is 0 to 300 characters.
H1 tag: The title/header of the page should be mentioned in the H1 tag, the length of the title should be limited to 60-80 characters. The standard usage of the H1 tag is 3 times for the home page and once on internal pages.
alt tag – when you are using the img tag to insert images into web pages. This tag can include the ALT= attribute, which stands for attribute text. Search engines also read ALT text.
W3C Validation – After the meta tag creation process is done, the final steps are to verify that all of your website’s html code is called the “W3C Validation Process”.
Steps in off-page optimization:
After performing on-page optimization, the next step is off-page optimization.
o Directory Submission
o Reciprocal (two-way/three-way)
o Classified Presentation
or blogging
o Shipment of articles
o Forum Post
or press release