Your online “brand” is important because it sets you apart from all of your competitors by defining your online presence. It is multifaceted as it allows your products or services to stand out and be seen so that consumers can identify and choose your product. Your “Brand” must convey the look, feel, taste, sound and quality of what you offer.
Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence, no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities that you would otherwise have missed.
Start by identifying your customer base or audience
Identify the age and gender of your potential customers? What do they do, entertainment, sports and relaxation that they enjoy? Where do they shop and what foods and places do they like to eat? Are they homeowners, what is their employment status? Are they single, in a relationship, do they have pets? What are your values?
You also need to know how they will view your product or service.
How do you want the world to see your brand, products or services? What message do you want your brand to convey? What makes your brand different or unique? Does anyone else offer the same service or product? Are they doing it right or can the service be improved? Are there other similar brands and how to capitalize on their success?
You have to decide what you want to resonate or what impression you want to give. Always, the first impression that a client or client takes is the one that lasts. It must convey confidence, sympathy, sincerity, competence and great quality and value.
How do people think and what effect is there when they hear your brand name? What are your brand goals?
Select all the media platforms you want to use to spread your brand and message, such as blogs, Facebook, YouTube, Twitter, Podcasts, and other websites. Consider partnering with other websites to share each other’s audiences. There are 4.5 billion potential customers on the web, so customers are not the problem, it’s attracting them.
According to a professional branding agency, if you have a quality, value product or service that people want and a well-thought-out brand that is properly promoted, you have the recipe for success, so over time, your brand will grow a community.
The best brands are simple and instantly recognizable, like an apple for Apple Computers, the scallop for Shell petrol, the dove for Dove Soap. Sometimes the best brand names or logos can be simple yet elegantly written as Virgin is written in the British billionaire, Richard Brampton’s Virgin Airline companies, which is instantly recognized throughout the world as a quality company, this gives your marks a clear and sharp representation. The wrong, clumsy, messy or boring brand will give a first impression of being unreliable, cheap or unreliable and this can be very difficult to correct or change.