Testing certification is one of many types of courses offered by training institutes. To understand the courses under the Analytics certification, you need to understand the basics of analytics.
What is analysis?
The “analysis certification” is made up of two words: “analysis” and “certification”. Analysis is about determining the underlying patterns in the recorded data. This recorded data can be present in any sector, such as education, business or health sectors of the government or any private institution. The traditional way of making a decision on any subject requires mental intelligence, IQ or intuition, which is the luck factor, while analysis shows a specific pattern that makes it easy for you to make a well thought out decision.
What is certification?
Certification in any subject refers to the recognition of the completion of some training, academic or course. It is awarded by any external assessment organization that certifies that an individual has completed a particular course of study within a given period. Certification is very important as it helps the employer to know your skills and the knowledge you have acquired. It strengthens your resume and increases your chances of being offered good career opportunities after getting certified in a particular field.
What is analytical certification?
The analytics certification is a course that guarantees that you have acquired knowledge or skills in analytics. There would be an organization that certifies your training and gives you the certificate after taking the exams. Also, it can be subdivided into different specific courses such as business analytics, big data analytics, data mining, or advanced analytics.
Analytics Applications
MARKETING – The application of analysis in marketing has grown by leaps and bounds. The use of data in consumer targeting, campaign results and customer segmentation is increasing day by day. Big companies are trying to extract a pattern in customers buying specific products or their behavior towards a particular product launch. Product analysis has done this quite easily. Today you see multiple and varied advertisements while browsing the internet. These ads are targeted based on your likes and dislikes. If you like to shop for dresses, then it is 100% possible that you will be shown an ad for recent dresses on a particular online site. This would be based on the details of your last purchase. This is how data analysis works.
BANKS – A bank, as a lender, needs to maximize profits and minimize losses. The most important criteria for making loans is the candidate’s portfolio. Banks try to assess the applicant’s ability to repay the loan. The customer base has several distinctions. Some clients come from a wealthy family, while others are from poor families of rural origin. Loan feasibility analysis combines time, income, source of income, and prior credit history to reach a conclusion. Analytics makes a decision using the most up-to-date computer data for a serving candidate to get a loan.
The analytics certification evolves day by day and as a course attracts students interested in technical knowledge and skills. The demand for analytics professionals will continue to increase as industries recognize the value of data-driven decision making.