Digital marketing has gone through some major changes in 2014. And now, when the future (2015) is about to happen, we can see that data is everywhere. Every inch of the digital world is connected with data. Marketers are being informed about behavior, interest, etc. of your clients. through data. As mobile users increase and media is gradually purchased programmatically, user expectations for a smooth and entertaining experience also increase.
In 2015, there are a few digital marketing trends that are likely to be on your mind.
1. Data will grow in size
Businesses have a wealth of relevant analytics information for sales, purchase history, search patterns, interactions, and more. While this information is useful, any data point taken alone can give you a very distorted perspective of the customer. Linking all the data together and using a traditional information factor path allows you to gain broader insights into what your customers are looking for and what they will do next.
The world of data and information gives promoters the most comprehensive access to customer information, showcasing strategies, innovative choices and smart media buying.
2. Increased visual information
As data grows larger, trying to understand that mountain of data will also be a concern for marketers. But now it is part of our world of knowledge and organizing it in an entertaining and attractive way is important to understand it. An infographic is a fusion of visual and text information that is ideal for big data. They are usually visually compelling, easy to understand, and have the potential to go viral. It can be really helpful in brand awareness, imagine your logo embedded in an infographic. Compelling by nature, when an infographic linked to your website goes to social media, it will exponentially increase your website traffic.
3. The need for personalized advertising
The need for personalized ads will continue to grow as mobile and web app adoption, location-based ad targeting, and dynamic innovation in optimization improve. There are so many data elements available that allow marketers to turn traditional advertising into a relevant advertising approach in real time, regardless of the type of device they are using or their location. This trend will continue in 2015, because buying behavior, product level, and search pattern will be used to predict customer intent, and therefore it will be easy to decide which ad to show and when, as well as which elements to display. be included and optimized within the ad itself. In 2014 we saw new platforms and technological innovation that generated significant changes in the market and placed information/data as the main component to find, approach and attract prospects. The biggest concept of 2015 will be “big data” as we see information resources coming together to generate 360-degree customer views and actionable statistics that inform and even aid promotional techniques.