If you’re savvy about using online press release syndication, you know that the best SEO press release syndication sites are the ones that allow users to link to your site using specific keywords. However, many marketers fall short when it comes to building keyword links. Instead of using a keyword, they link to a generic word like ‘blog’ or ‘here’. Doing this means they are missing out on the valuable opportunity to use keywords to increase their organic rankings through Google, Yahoo!, Bing and other search engines.
Why are keywords so important?
A strategically targeted keyword anchor text link is an important part of any SEO campaign. Although search engines routinely make changes to their algorithms, backlinks and keywords are always an important part of how search engines rank sites.
An anchor text link becomes a valuable link pointing back to your site. The more anchor text links you have pointing to your website, the more value search engines will place on these words. For example, if you have a website that sells golf clubs, golf balls and other golf accessories, you’ll want to use ‘golf balls for sale’, ‘golf shirts’ or other golf related terms. When search engines see these links, each will determine that your site is one where customers can purchase golf clubs, golf bags, and more. Search engines don’t have people read every word on every website, they will instead use the links to guess what each site is about.
Why Keyword Anchor Text Links Are Not Created Equal
Although a keyword link is important, they are not created equally. Links from a high-ranking website are worth more than one that is rarely used. The more high-quality connections you make pointing to your website, the higher your website will rank for that particular term.
What to look for when looking for an online press release distribution site
Just as not all links are the same, not all press release syndication sites are the same. Look for one that will keep your PR online indefinitely, which means your anchor text link will stay in place forever. A site that removes PR after a certain amount of time limits the effectiveness of the anchor text link. Also look for a site that allows users to include multiple anchor text links. A PR that is full of those blue underlined phrases can feel a bit like spam, so look for an online PR syndication site that allows you to use three keywords as anchor text.
An SEO press release syndication site is a powerful tool, provided it is used correctly. Marketers looking for the biggest impact should choose an SEO PR syndication website carefully. Sites must allow three anchor text keyword links and keep PRs online indefinitely. Regardless of what changes the search engines make, using these SEO press release syndication websites will help keep your PRs relevant, even after the news ends.