What do you think is the first impression people get when they visit your website? Do you know what will influence their opinion? If you’re writing your website content yourself, you better send the right message about yourself and your business.
One thing that always gives you away is the quality of your writing. If your content contains many spelling and grammatical errors, your visitors will wonder how much you care about quality. They will match what they see with what they will expect from your offer, regardless of what you are selling.
Spelling and grammar are the two biggest hurdles that many site administrators have to overcome when writing their website content. Here are some things you can do to make sure your website doesn’t turn people off because of your poorly written content.
1. Run your content through a spell checker.
A lot of people don’t do this. Most spelling mistakes can be corrected automatically with this feature, but you can also make mistakes of your own. For example, some words can be spelled differently depending on the context. An example of this is words with apostrophes, such as your and you’re. Depending on how you misspelled the word, the spell checker may correct the wrong word.
2. Use a grammar check tool to catch illogical sentences
Grammar checkers aren’t perfect either, but they will call your attention to sentences in your writing that don’t make sense. This is especially useful if you don’t know enough about typing to catch those errors. Despite having a program to fix your grammar, you still won’t understand everything.
3. Reread your verified copy
Read your content to see if you see anything that doesn’t make sense. You should always do this, not just because the tools aren’t perfect, but because once they’ve done their job, you need to make sure it all still makes sense.
4. Get an experienced writer to proofread your copy
Proofread your copy before publishing it. This is much better than relying solely on grammar and spelling tools. Nothing can do the job as well as the human eye. Even professional writers can make mistakes and therefore rely on grammar and spelling tools as well. They also make an effort to read the final material to catch errors, but also to check how the material flows after it has been corrected.
5. Show your visitors that you mean business
Your visitors should recognize that you are serious about your business. Bad copy will give them the impression that everything you sell will also be of poor quality. As a result, you may lose sales. Don’t let your website content writing skills get in your way. Use the available tools and get help from experts, and it will benefit your business and your visitors.