Running a dental practice is more than just cleaning teeth and taking care of your patients’ dental services. Actually, you have to get patients into your office in the first place in order to work with them, and that requires serious dental advertising and marketing. There are many different personalized marketing options available to dental practices, but only one option has been proven to directly target your best prospects and provide the highest ROI on your marketing investment: neighborhood dental advertising.
What is neighborhood dental advertising?
A neighborhood dental advertising program targets ideal patients in and around your dental office area using a specific combination of tried and tested direct mail formats. Your most likely patients live close to your office, consider themselves healthy and in the prime of life, and are concerned about their appearance and their general health and wellness, including their dental health.
How do I target my ideal patients?
A careful analysis of households in your area by a dental advertising company can provide a detailed demographic profile of the people who make the decisions around your practice. Furthermore, additional research, data analysis, and years of experience show that women make 80% of all health care decisions. By targeting your message to female heads of households in your area who meet your ideal of a high-quality patient, you’ll maximize your marketing dollars, reduce waste, and increase response.
What mail format should I use?
Your ideal patient is a visual learner who loves to read and is highly receptive to information that is relevant to their life. Studies also show that people of all ages and demographics prefer direct mail to all other mediums, and direct mail is the biggest contributor to relationship building. A personalized direct mail newsletter for your dental practice fits all of these criteria.
When you send personalized dental newsletters with your logo, address, phone number, map, photos of you and your staff, and identifiable dental information, you build a relationship with potential patients in your area and establish yourself as the expert in your field. Plus, when you personalize each newsletter with the recipient’s name in select headlines and text to help grab attention and create a highly personal connection, response has been shown to increase by up to 44 percent.
By sending a consistent message that builds your reputation, the next time the ideal patients in your area are ready for a cleaning, fillings, whitening, crowns or other dental services, they will think of your dental office first.
How do I start?
Dental advertising isn’t just about getting new people to walk through your door; it’s also about attracting better quality patients, people who care about their health and appearance and who are willing to spend more for the best dental care. A good dental advertising company will provide your practice with high-quality dental education newsletters (educated patients are more profitable patients), postcards, and email newsletter products that pre-qualify potential patients before they even call you.
Contact a dental advertising company that specializes in dental newsletters and advertising products today and receive the highest possible ROI from your dental marketing materials.