Why should a bike ride be worth more than 3K on Facebook ads?
A bike tour for your guests doesn’t cost three thousand dollars. It’s not even close to $ 200. However, although hotels and resorts charge only a moderate fee for a bike tour, it is worth much more than one might imagine.
Guests book a bike tour to discover the landscape, get a better feel for the culture, and get in touch with local citizens. Most guests are unaware that they are actually acquiring a totally new experience that they will carry with them for a long time. Offering a bike tour is not just another service, but one of the best opportunities you can have to build a very strong relationship with your guests or at least powerful memories.
A bike tour is an event. It’s exciting, more or less exhausting, fun, and cool. Create joy and bring the group together. People get to know each other and begin to communicate. They tell stories and share feelings and passion. Overall, it is a fun activity that has a very positive outcome.
While driving, people like to take photos, videos, take a break in a lovely place, and enjoy time together. Photographs and videos are taken to remember special moments. Therefore, the bike tour will be seen by many different people and the participants will tell their story over and over again. They are certainly doing word of mouth marketing (essentially free). The reason they are doing it has to do with the joy the bike ride has brought into their lives.
Therefore, such a small event has many possibilities and often exceeds expectations. Plus, it often outperforms all of its great services combined due to the fun and activity factor.
As I mentioned before, such a bike tour is very powerful when it comes to its image and uniqueness. It is unimaginable to find out how far the message of these experienced events goes. Your event could reach the other side of the world due to a shared image.
As soon as you are aware and fully realize the immense positive results of a bike tour, you should think about offering tours for a very low price or even free. You earn much more in the long run, even though you don’t charge anything for your tours.
I suggest thinking about it for a while; imagine how a bike tour is organized, where to go, where to rest, where to take photos / videos, where to have a snack, where to have talks, etc. Make up your mind and really think how many more guests you can attract by offering bike tours that are very inexpensive or free. Perhaps your tours will become so famous that people come to your place solely to experience a one-of-a-kind tour.
After some successfully completed bike tours, you can think about integrating surprises, special gifts to complete, photo booths, access to VIP-only areas, and other cool tools and gadgets. This activity could greatly improve the ranking of your accommodation.