Social networks have gained a lot of popularity in recent years. Advertising on Facebook is considered to have a lot of potential due to the millions of users currently using this social networking site. To get an idea of the popularity of this site, consider these numbers from January 2007 to April 2010, the number of unique visitors on Facebook increased from 20 million to 140 million. He multiplied his numbers seven times in just over three years! For any given month, the number of visitors on Facebook is over 3.2 billion and that provides great potential for any business to reach a large target audience.
Leverage your ad funds
Advertising on Facebook can be a good way to leverage your ad dollars by taking advantage of the amazing traffic the site receives. Considering the amount of time average visitors spend on Facebook, it’s safe to say that it’s one of the best social media sites to advertise on. Any marketer today would be looking for traffic and Facebook is one of the most visited sites online. For marketing success, there probably couldn’t be any better social networking site. The figures provided above only indicate that Facebook is a very lucrative option for marketers who aim to reach a larger audience around the world.
Advertising on Facebook can provide several benefits
Advertising on Facebook can provide you with several benefits as a marketer. Most of Facebook’s annual revenue is generated solely through advertising and this only indicates that it is an advertising medium of choice for a large number of companies today. One of the biggest benefits of Facebook advertising is that it offers a good deal to sellers. Compared to Google, advertisers on Facebook will only have to spend a fraction of the cost to get the same amount of traffic. Compared to Linked In, the charges an advertiser will have to pay to advertise on Facebook are four times lower. Facebook also allows advertisers to customize their ad campaigns and choose a campaign that fits their budget and requirements.
Easy access to target customers at any location
One of the biggest benefits of advertising on Facebook is that the advertiser could access the target customers in any geographic location. Through user profiles, information such as geographic location, interests, connections, education, and demographic details are readily available. There is great potential for ads to go viral and thus the advertiser would have the opportunity to advertise across multiple channels at no additional cost. Facebook allows marketers to target specific traffic which leads to more conversions and better sales numbers. Precise targeting is what defines Facebook ads and this is one of the biggest benefits any advertiser can enjoy by choosing Facebook as their advertising medium.
Considering all the benefits that Facebook advertising offers, it is definitely one of the best channels available today to take advantage of social media advertising.