Lots of eCommerce businesses launch every day and most of them will fail soon. Most people think running an eCommerce business is an easy job, until they try.
An e-commerce business requires several elements to be successful, just like any other type of business, it needs to have highly qualified people, effective processes (in value creation, marketing, sales, value delivery and finance), and of course great products
Among all of these essentials, one that people get really caught up in is developing effective sales processes. The products will not sell themselves, so creating an online store and not knowing how to sell on this virtual platform is a complete waste of time and money.
A highly efficient and cost-effective way to close more sales is to implement an eCommerce cart abandonment campaign, as around 70 percent of online shopping carts don’t check out. This marketing strategy, if applied correctly, can significantly improve sales in a very short time, as it takes advantage of the efforts that are already being made to attract new visitors to the online store.
Cart Abandonment Ecommerce Campaign Management Best Practices
In order to create and run a successful cart abandonment campaign and dramatically increase sales, you need to follow some fundamental best practices that involve content creation, web development, testing, and other key elements.
Here are five best practices for cart abandonment campaign success:
1. Hire a good copywriter: Sometimes people will not buy a certain product simply because they do not fully understand the value proposition of the product, in this case the money seems more worthwhile than the product being offered at the time and people will prefer to keep the money. That’s where high-quality content plays a big role in conversions. Having a good copywriter can make a real difference between selling a few dozen or a few thousand products, simply because this type of professional understands people and how to convey that the product is worth its value (as a solution to a certain human need or desire). ) more than its price tag worth.
2. Develop an effective user experience: Visitors should be satisfied with the overall design and flow of the eCommerce website. The best offers must be displayed well and a search field must be easy to access and effective in finding the researched products. The payment process should be as simple as possible. And last but not least, the website should use responsive web design so that it looks attractive on all different devices.
3. Use emails triggered by customer activity– These types of emails typically receive 100% higher click-through rates than regular emails. So, when a potential customer leaves an online shopping cart without completing a potential purchase, if the e-commerce company has their email address, they should send a message as soon as possible with some sort of incentive for the person to complete the purchase. If the incentive is good and the products are great (match the prospect’s interests), there is a very good chance that the sale will be completed just because the ecommerce business feels this type of email.
4. Test each campaign: Testing allows the e-commerce business to continuously improve its results over time. Therefore, it is necessary to define well the key elements that will be tested to generate insightful data that will drive future improvements in the abandon cart campaign elements. Better campaign assets equal better sales numbers.
5. Track key metrics: Key metrics will vary depending on the type of online store. Every e-commerce business has to define what are the key metrics that need to be closely monitored in order to generate insights that will drive specific future actions to achieve strategic business goals.
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This was just a cursory look at these best practices that need to be followed to create effective ecommerce abandonment campaign management. To learn more about this powerful marketing strategy, visit today. Resolve any questions through live chat, email or phone. Learn how to do all of this yourself or outsource the entire dropout ecommerce campaign creation and execution to specialists on the team with several years of experience and accumulated knowledge.