Advertising works when it comes to getting people’s attention and making them remember our products and services, but it all depends on what kind of advertising ideas and gimmicks you have. The same goes for advertising with the use of posters. You need a good idea and an eye-catching sign to make your advertising work, and a well-thought-out and well-executed print sign can mean a big boost in sales for your business or revenue for your brand.
printed signage
Using printed signs for your advertising needs can work quite well if you know how to make them and where to place them. Your first concern when making digitally printed vinyl signs for advertising is the design. These designs need to grab the attention of your target market, and yet be done in a way that they are not easily forgotten or dismissed as eyesores. Where you place your printed signage is the next hurdle to overcome, and in order to make your billboard do its job, you’ll need to know where you’ll get the most positive results. Depending on your product and your target market, using advertising signs may work for you.
Give your customer what they need
Another factor that affects the effectiveness of your advertising signs is whether you answer the questions and address the needs of your customers. Having bold and attractive printed signage may grab their attention, but will it click in their minds as something worth remembering? It will if it addresses a need they have or a question about what you offer. When you post digitally printed vinyl signage to a ballpark or vehicle, you should at least answer one question they have about some of their needs. When you’ve created your sign, you’ll need to tell your sign maker what you need and discuss the possibilities for your signs. The more apt your sign is to what your customers want and need, the more successful you will be in advertising.
Use easy-to-read fonts
While you may like fancy fonts and your brand may be written in a fancy font, you may want to consider a simpler font for your message on printed signage. Remember, not everyone can easily decipher those fancy scripts or wavy fonts and using a simpler font will work better for you as it makes more people understand the message you are trying to convey. You may also need to use fonts that are not too big or too small to read, which takes care of people who may have a hard time reading smaller fonts or for those who find large type irritating. Another tip when it comes to the fonts you use for your print signage is to use consistent fonts, not dashes on one side and then block letters on the other side. This can easily confuse a potential customer into ignoring your signage, making it ineffective and a waste of money.