CPA (cost per action) marketing is basically a concept of making money simply by getting users to take an action. The action can be filling out a form, downloading and installing software, etc. There are different types of CPA offers you can promote, from low-cost offers that require a prospect to enter their email or zip code to high-end offers that may involve filling out a form for a free trial product.
Getting into CPA Marketing can be quite tricky. One thing that is required of you before you start is a website. Your website must have a theme related to affiliate marketing in order for it to be approved by CPA networks. Unlike traditional affiliate marketing, CPA marketing is more difficult to get into because you initially need to be approved by CPA networks that act as intermediaries between advertisers and publishers. CPA networks require you to be approved by them because they want to make sure that you will send them genuine traffic to the offers that you want to promote. Additionally, once you are approved, you will be assigned an affiliate manager who will look after your interests at each of the CPA networks you sign up with.
Basically, there are a couple of ways most people generate traffic for CPA offers.
– One of the most popular ways to do this is through traffic arbitrage. This is where you buy advertising using strategies like PPC, PPV, SEO, media buying, etc. and then send that traffic to the CPA offers you’re promoting. If you do it right, you make money on the difference between what you pay for advertising and what you earn from each genuine lead you generate for the CPA offer.
– Another model that works very well is to build a list in any chosen market and then send them regular CPA offers. In my opinion, this is the best way to make money with CPA marketing because you can market to the same list over and over again. So, in other words, you pay once to get the prospect on your list and then regularly promote them.
Both models have their pros and cons, however, in my opinion, you should test thoroughly in each niche you’re looking for to find out which method will work for you.
One of the crucial things to keep in mind when promoting CPA offers is knowing when a specific offer is no longer available. CPA offers have a time frame, so you should contact your affiliate manager regularly to see which offers have expired.
There are some simple techniques and strategies that you can use to take advantage of CPA bidding. I suggest you pay attention to the hot topics and also check out what people are searching for right now and see if there are any CPA offers that you can promote to take advantage of the latest trends. For example, at the time of writing, the Apple iPad is about to be released and several CPA networks have deals that you can promote to capitalize on this trend.
Timing is also a big factor when promoting CPA offers. For example, if you find an interesting product that you can profit from, you may want to use paid traffic to maximize your profits.
Finally, CPA marketing is a multi-billion dollar business that is very easy to operate from the comfort of your own home. Advertisers need leads for their products and services, so they tend to work a lot with CPA networks to achieve their goals. Be sure to read the terms and conditions of each CPA network you sign up with to find out what is required of you as a publisher or affiliate and what kind of traffic you can send to the CPA offers you want to promote.