According to statistics published by Nielson, a leading company providing global insight into market trends in specific industries, social media and blogging are the fourth most popular online activity. In fact, Nielson reports claim that these are more appreciated than emails. In today’s competitive world, an online presence is a must for any business. Social media marketing for small businesses is a revolutionary new concept that leverages online advertising campaigns to promote a brand. All you need to be successful in this campaign is knowledge about the right type of marketing strategies and tactics.
How to take advantage of social media marketing for small business promotion
An entrepreneur can get a large number of visitors by taking advantage of small business social media marketing. To convert these visitors into sales, you can do the following:
Create Videos – People often search YouTube for quick product information. Create engaging video clips demonstrating your products, usage, and customer testimonials. Post these videos on YouTube with a link to your original website. If people find your videos interesting, they will surely follow the link. These people could end up becoming your customers.
Use Facebook Profile – Every time you launch a new product or do a specific business, make a relevant post on your Facebook profile wall. For example, you own an energy drink business and recently launched a new product in the same category for people over 50. Grab the attention of your target audience with a sharp wall post, like “Feel like you’re 30.” our new health drink Re-vital 50+!’ Don’t forget to add your website link to drive the interested audience to the product page.
Use Twitter: Tweet links to your product videos, articles, blogs, and press releases on Twitter. A large Twitter following is likely to click on the links and visit your website. If a customer posts feedback about a product, be sure to retweet it. This will attract more followers to your business.
Engage in Online Discussions – Online forums are a great place to spread the word about your brand. Participate in online discussions and tell people about your products. This is also a platform where you can find out about the likes, complaints, appreciations and rejections of your customers. Whether positive or negative, you should handle every customer reaction wisely as it can affect the mindset of other people on the forum.
Post Search Engine Optimized Content: Driving traffic to your website is all about employing the right keywords. So, never undermine the importance of SEO techniques and employ highly searched keywords. However, never misuse the power of optimization while doing this.