Local SEO is a highly effective form of local online marketing. It allows you to promote your business to your local customers whenever they need it. Local SEO uses Google and business directories and yellow pages. Millions of users check these directories daily to find local businesses in their area.
Local SEO is not like leaving flyers in people’s mailboxes or putting ads in the local newspaper that someone interested in your product or service may or may not see. Local SEO allows you to reach your customers when they need it and are ready to make a purchase.
Here are some important factors that prove that local SEO services help you attract new customers and thus increase your business.
1. Local customers are switching online to find businesses in their local area – The world has gone mobile and approximately 65-70% of people use the internet to find a service in their local area. There are only 35-30% of people who use paper directories to find information.
2. Fast and highly focused: Using local SEO and online directories help you connect with your prospects when they really need you. There’s no better time to connect with your customer when they really need you.
3. Growth of mobile users: more and more local customers use their mobile to find the local business while walking. Local SEO Marketing services cover both mobile and desktop users, which means you’ll never lose your potential customer.
4. Higher rate of return on investment: Local directory marketing has higher conversions than others. Unlike other advertising mediums, it ensures you little wasted exposure. This proves that local search engine positioning It is both efficient and profitable.
5. An opportunity to get ahead of your competitors: Many local businesses do not have an online listing for their business. Only 10% of businesses have made their Google Place listings and here is your chance to move on before your competitors catch on and you get more competition.
6. Many of the online directories are free for now: It is free to claim your listing in online directories and google maps. That’s free promotion of your business right now, but it may not be forever.
7. Local newspapers are in massive decline: There are very few people reading local newspapers. The reason behind this massive decline is that people are turning to the internet for local news, as well as to find local businesses and services.
8. High Trust in Online Business Reviews: Word of mouth is a major factor in the success of local businesses. Have your prospects review your business online and attract hundreds of new customers.
These factors are strong now and will become stronger and more significant in the future. Now is the time to take advantage of local SEO and boost your business before your competitors get there.