If you are an internet marketer then it is important to understand the latest technologies used on the web. You must have a clear understanding of Web 2.0. You can improve your sales through social networks and social bookmarking.
Web 2.0 is a concept or a term used to describe the changes evolving with the World Wide Web today. Defines the trends of new technologies and web design that are used to enhance creativity, share information and create collaboration for users. Web 2.0 has forged large web-based communities such as social networking sites, blogs, wikis, and even folksonomies. The term Web 2.0 is also considered the new version of the World Wide Web. There are no changes to the technical specifications, but changes to the way people do things on the web with the design of the sites and how to engage users.
Web 2.0 has four different levels that embody the principles. The four levels include Level 0, Level 1, Level 2 and Level 3. Level-3 is the most Web 2.0 oriented and only exists on the Internet. The effectiveness stems from human-to-human connections from websites like eBay, Craigslist, Skype, Wikipedia, and more.
Web 2.0 Tier-2 works through the use of applications. They can be used online or offline, but they get the most benefits when used online. Flickr is known for being a Tier 2 site. This is a community generated database of tags and photos that allows people to share their information.
An example of Tier 1 Web 2.0 is Google Docs & Spreadsheets. A common one that is used for music is iTunes because it has the ability to store music and buy music. Tier 1 apps work online and offline, but gain a lot of features when used online.
Tier 0 applications are the real trends of Web 2.0 that work great offline and online. These include things like MapQuest, Yahoo, and Google Maps. However, mapping apps can also be considered Tier 2 when users need to reconnect to add contributions to sites.
Web 2.0 sites allow users to be interactive and not just retrieve the information they are looking for. This means that people can build on a site’s facilities. Today’s websites provide networks that allow users to run applications through their web browser. Users practically own the data on a site and can exercise control over a website.
A Web 2.0 site encourages users to participate, and by doing so, they add value to the site’s applications. Traditional sites limited users from being able to read information and be part of a mailing list for newsletters. The Web 2.0 interface on websites has a rich and easy to use interface. They can be based on Ajax, openlaszlo or Flex. Many of these sites also have social networking features.
User participation gives Internet users the freedom to add their input and collective intelligence to sites by participating in online discussions, forums, posts, and more. This makes a site worth coming back to because users have their own name on the site and they have their own place on the site that they have their brand on.
When you have a Web 2.0 website that allows users to bookmark the site and collectively join others in discussions and things that interest them, they’re bound to come back. This not only generates traffic but it generates repeat users. These are people who feel like they also have a property on the website.
End of Part 1.