We all know that at the end of each year we have free calendars for most of the establishments to which we are loyal. They are usually poster or desktop types. There are also those who use shiny materials and show off their establishment using personalized photo calendars. Now this idea is not bad. Whether you already have a business or are just starting out, handing out personalized photo calendars is a great way to promote your business.
Most of the big establishments use photo calendars to show their beautiful location and the facade of their building. Just like hotels or resorts, they showcase their best rooms and services they can offer. This generates interest for potential customers to dive into your offers. Now, if you have a smaller office, I would advise you to take pictures of the little things that are pretty to attract clients. Let your photos show all the features of your business and all that your business could offer. For example, it could be a photo of your employees processing food. That way you can show your customers or potential customers how clean and how you process your product.
Once you’ve chosen the cool photos to put on your calendar, it’s time to figure out how to design your calendar. Now this is a promotional tool and part of your investments. It may or may not be expensive depending on your preference. There are many calendar creators that can give you options if you order in bulk, so do the math if your ROI will be good. If you want quality and guaranteed design from graphic artists, go to places like Minted and Mixbook. They have a wide range of options for the designs you want. All you have to do is provide the size and style of the calendar you want, and then submit your images.
But if you’re just a small business and want to cut that cost down, just do the work yourself. You can also outsource the design to someone, and this can be cheap as well. If you are going to create it yourself, better look for calendar templates with photos. Because calendar design comes down to the actual dates and the format you prefer. Or if you just want basic layouts, you can create them using Microsoft Excel or Word. With these, it will be easy to determine the print size and the photos are easy to insert. So I advise you to print it yourself if you have a good quality printer. Or print it using photo labs. This is pretty cheap in terms of print quality. Also, you can decide how much you want to print first and then add more.
Before you print your photo calendars, be sure to include text that describes your business. Photos are great, but more information is needed about your business. If you have a poster or desk style, both of which are year-round calendars, put your company motto or tagline on it. For monthly calendars, put interesting information about the photos or discounts for each month that you are going to offer. And never forget the contact number where your potential customers are.
Now that you have your custom photo calendars ready, all you need to do is gift them to your loyal customers or potential customers.