Article marketing is amazing, it’s glorious, it’s the Holy Grail, it’s the fountain of youth, it’s the ultimate…
I think you get the point. Guess what? Article marketing is only as good as the weakest link in the chain of steps of your marketing process.
You’ll hear how important the headline is, how if you don’t write a headline that grabs your readers’ attention, or makes them want to read more, no one will read your articles.
Then you will hear how you should write a quality article, because if the reader falls asleep in the middle of your article, they will never get to the resource box and figure out how to get to your website.
Plus, we’re reminded over and over again how if you don’t have a call to action in your resource box, your reader will forget they want more information and won’t click the link to your website.
Oh I almost forgot, you have to have keyword rich content.
Little did we know that it was the search engines and not Sky Net that started thinking for themselves, which resulted in the Terminators being built, because too many people were writing human-only articles and not doing their part to keep humans happy. search engines by providing “keyword-rich content.
I guess what I’m trying to say is that I’d rather have 500 mediocre articles with average titles and passable resource boxes with half the amount of keywords I should have than 1000 perfect articles written by an article marketing god if the 500 they went to a page that captured reader names and emails, and 1000 went to a crappy website, or worse, an affiliate link.
Can you imagine how many more opportunities you have to market to that hard-earned prospect if you get their name and email address, then if they click through and decide not to buy something today?
Do you think that cliché sayings like “The money is in the list” start because the truth is not found in these statements? Let me be the one to inform you otherwise. The “money” IS in the “list”.
Just use a little common sense, if I offered you one opportunity to sell me your product or if I offered you 10 opportunities to sell me your product, which would you prefer? This is, by the way, a rhetorical question.
All I’m trying to say is, if you want to become the item marketing legend, the guy or girl who goes down in history as the world’s first household with its own Gross National Product, capture the names and emails of the people. who clicks on the links in her resource box.
This will generate more leads than anything else you do. Let me end with a small example that could be what fills your ears with the sounds of the perpetual bells of the cash register. What if you asked everyone who gave you their name and email address why they clicked on your link? What were they looking for? Then do something really crazy, give it to him.