Google Analytics (GA) is a free website tracking tool provided by Google. It allows website owners to create and install a tracking code to put on their websites. The code is automatically generated by the program. The procedure is simple. Go to google.com/accounts/ManageAccount and click analytics (second blue link near top right). Then click add website profiles (bottom left blue link). After this, enter your website address in the field you see. You don’t need to worry about entering http:// (hypertext protocol) because that’s already done for you. The code will be there automatically for you to see as you can see in the image provided. Click on the code and then hold down the control and press “a” to select all the text. After this, hold down the Control key and press c to copy the text to the clipboard. Then go to your website or blog and paste the code into your website. Mine looked like this (but included javascript included, not allowed in this article).
I created notes indicating that the Google Analytics code was starting on my company’s website. These notes are invisible to end users who will be looking at the website and help me easily find where I put the code. I installed the code near the bottom of the website after logging into my FTP server account at baremetal.com. The code was placed before the end.
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After installing the code, you can go back to your Google Analytics account and click Finish. Now in the website profiles table you can see your website url and in the 6th (vertical) column you will see the status change to update. Then it will finally have a little green check mark and it will say completed and tracking. After viewing this, you can now click view reports in the column next to the status column (two on the left). There you will see the main tracking line graph, online tracking of visits, online tracking of page views, bounce rate (how many people loaded your website and just left, this is bad!) , Average time on site, maps, direct visits, references websites and more. They’re all located on your dashboard, which is a floating semi-transparent window that provides contextual access to commonly used tools in a software program, according to Wikipedia (basically just a plain window that lets you access the tools or things you’ll have to use throughout the website).
This is how you set up a Google Analytics account. Keep reading more articles on this topic for details on how to use Google Analytics reporting tools and other website tracking tools.