This is article five of six in a series of lessons for small business marketers from Malcolm Gladwell. To blink. Wow, what a great chapter for marketers Chapter Five on…
In our latest episode, we discussed the purge principle of killing careers, families, and organizations, just like Stalin killed his own people. In this episode, we will see the destruction…
Virtual conferences are all the rage these days. Since March, major conferences have been canceled across the United States. Large conferences that were never intended to be held remotely have…
“A route has no meaning in itself; its meaning is derived entirely from the two points it connects.” – Milan Kundera, 1929-, Czech author, critic What is a flowchart? A…
What is search engine optimization (SEO)? When a user performs a Google search, the company functions as a librarian, overseeing a huge library with a global book collection. The alphabet…
What is your first thought when you hear the fingerprint? Many things can come to mind, however, a digital footprint can be described as “one’s overall impact, impression, or effect…
Fashion design is a game of colours. Whether creating clothing, jewelry or handbags, mixing alluring hues in contrasting ways is the coup de grace of creative design. I have often…
Too often I see small business owners miss the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and spend your time…
One of the most important things I do in my job is editing. When people first think about sharing their life story, they are overwhelmed with the volumes of information…
The definition of interpersonal communication is simply any verbal or non-verbal message transferred between people. What this means for your interpersonal relationships is that you may be sending unwanted messages…