When people think of giving exposure to a site or a product, people immediately think of advertising, for example, in local newspapers, yellow pages, television, radio ads, flyers and all other types of media. advertising. Advertising is none of the above. Advertising is advertising and advertising is advertising. The way to describe Publicity is that it is usually done by writing a story or a description of something funny that happened on the way home or some current event. This story usually involves you, but it also involves mentioning your business, giving your name, email, website address, and anything else you want to include in the article. This article or story is then sent to your local newspaper editor, local radio station, free newspapers, and any other outlet looking for a good story to fill their paper so they don’t have to search for news.
Depending on how well the article is written as to how willing the media will be to accept your article. You may have also taken some photos or videos of the event that you saw and can also admit. If you’ve written a story for your new restaurant, make it believable, detailing what kind of food you’ll be serving, giving them an idea of what will be on the menu, what kind of service they can expect, and whether or not it’s licensed. Also mention any successful restaurants, cafes or any restaurants you have been connected with. Mention the experience of your staff and where they worked before. Mention how the food will be cooked and what side dishes and extras you will serve with your meals.
This is all to encourage the reader to come and try everything your restaurant has to offer, and if the customer is hungry and anxious, whatever you do, don’t let them down. Advertising for other companies follows roughly the same formula. Mention your qualification, the qualifications of your staff, how the establishment is set up, and of course tell them the address of your business so they can find you. Putting a large address number on the front of your building, if practical, makes it much easier to find. You want people to drive back and forth and give up when they can’t find it. Also, if practical, you should have one large sign and several smaller ones so customers can see where you are, no matter where they’re coming from.
If you want to put a story on TV for free or pay, naturally you have to try to do it yourself, which is usually fine if you’re putting a video on YouTube or Google Video or one of the other video sites. If you want to put a little story on TV on some of the cable channels, you can do it yourself, but on regular TV, you want to look semi-professional and not some backyard, fly-by-night experience. There are many media professionals that are quite competitive on price, even when compared to newspapers.
Someone once said “All publicity is good publicity”. Why do you think people throw TVs out of hotel windows, get married for 24 hours, and spend $3 million on their wedding? This is because the publicity that comes from such events makes people famous, saves careers, gets full front page coverage, prime time TV exposure, publicity you can’t buy. It’s a great way to keep people in the spotlight and get them talking. Weird, weird, and eccentric people sell newspapers and TV time.
People who are loved by some and hated by others are a very salable commodity, and managers line up to hire them no matter what they’re famous for. Therefore, your business should try to find something that people talk about!