Many musicians are literally throwing their money down the drain.
I’m not talking about that wonderful new guitar pedal you just bought… but the promotional Facebook posts.
I know Facebook promo posts are popular and many musicians use them, but they’re really not the best way to promote your music.
And you are actually wasting your money and not getting what you pay for.
There are 2 reasons why you want to use a Facebook ad to promote your music.
The first is obviously to get in front of as many people as possible.
But the second reason is to start collecting data and statistics about the performance of your ads. You also want to start creating your own custom lists within Facebook of people who engage with your ads and could be potential fans.
When you use a boost post, you don’t get those options to create custom lists and view in-depth data and analytics.
So basically you are spending money and you only get half of what you pay for.
Worse yet, if you don’t set up custom lists within Facebook, you lose the ability to communicate with people who engaged with your ad.
So let’s say you’re promoting a music video that you can’t reach people who viewed 50% or more of your video. And these are people who are likely to become real fans if you take the time to build your relationship with them.
The way to properly run Facebook ads is to create a Facebook business account. It’s totally free and takes about 2 minutes to set up. You can then create your ad campaigns and ads within Business Manager and get access to all the data and custom lists.
And once you’ve created those custom lists THEN and ONLY then you can use a boost post to reach out to those smaller groups of people. Maybe with a Facebook live or an announcement to promote a new album or single.
So please! Stop wasting your hard-earned money on Facebook boost posts. Set up a Facebook business account and conquer the world! It’s free, easy, and if your goal is to build a large, engaged fan base, it will help you a great deal.
If you want to build your fan base, grow your relationship with fans and sell your music with an online system.