At first, supermarkets went from being just purveyors of groceries and housewares to being more like the old department stores, with much more emphasis on selling clothing, home appliances, beauty products, pharmaceuticals, takeout, along with grocery stores. usual household requirements. In this way they actually took a lot of business from many small independent retailers, causing many gaps to appear in what used to be the High Streets driving and local business communities.
So why the heavy emphasis on starting to promote your competitors’ business in the form of gift card sales?
For example, Tesco promotes its own wide range of clothing, but still promotes the sale of gift cards to competitors such as Primark, Next and Arcadia Group (which includes Burtons, Topshop, Dorothy Perkins, Top Man, Miss Selfridge, Evans, Wallis ), and many more.
The same applies to household appliances, including televisions, mobile phones, washing machines and dishwashers, etc. You’ll see gift cards for Amazon, Argos, Curries-PC World, department stores like House of Frazer, BHS, all direct competitors advertising in supermarkets.
When it comes to food stores, gift cards for fast food outlets like Pizza Express, Pizza Hut, Costa Coffee are prominent. Even movie tickets and many restaurants are promoted, including a wide range of great food from chain restaurants.
So, first, they convince millions of shoppers to leave traditional high streets and head to out-of-town mass retail stores, where choice and free parking prevail; And then they go out of their way to keep their loyal customers coming back to local stores by selling their competitors’ gift cards!
You can bet your bottom dollar that these big grocers aren’t doing this out of the goodness of their hearts, but rather, out of cold, calculating profit incentives.
They are not fools. They know that even their loyal customers won’t spend every penny of their ‘already spent’ money on them, so why not encourage those customers to spend what they’re going to spend anyway at other competitor outlets, to buy gift cards at your supermarkets? And anyway, if these customers also use their loyalty cards on these additional purchases (Tesco’s ClubCard or Morrison’s Spend and Save, for example), they will receive even more special offers to bring them back to stores. way, for example, to obtain the Tesco ClubCard loyalty program, for example, valid in these other points of sale.
If you take a close look at how Morrisons operates in this area, they have created a very powerful additional incentive for their loyal customers to spend extra money in this way. For every £10 spent on gift cards at their stores, they offer an instant 1p per liter discount on fuel costs. Imagine, especially in the run up to Christmas, investing up to £1,500 in Morrisons gift vouchers, then spending around £1,000 of that on Amazon gift vouchers from your local Morrisons store (perhaps for a new system of state-of-the-art television). With petrol at £1 per liter or less, you can fill up for NOTHING with Morrisons instant coupons for £1 per liter off your next full tank of fuel!
Why do supermarkets like Morrisons do that? Well, first of all, you can be sure that for every Gift Card they sell, they earn a hefty commission; and furthermore, this income will greatly increase your turnover, with very little cost element in the sale. And what determines the success and value of a supermarket? Well, how about a combination of your earnings and turnover?
The perfect strategy for them, but how can this work for YOU?
Say, for example, someone bought you a present for your birthday, and instead of buying you something you might not appreciate (like a tacky cardigan), they gave you £100 worth of Morrison gift cards. Now you can go to Morrisons and buy, say, a week’s supply of household items, or a full tank of petrol, or you can spend it all on gift cards there first, and get an instant Morrisons discount of 10 pence on every liter made out of fuel. . There is nothing stopping someone from buying this way and getting lots of extra benefits. But you can see how this will have the effect of encouraging shoppers to spend a lot more money than they initially imagined at these big box stores.
So let’s go back one. If you get all these benefits by buying Gift Cards at any large Supermarket, in addition to getting your Loyalty program benefits (ClubCard, Nectar Points, etc.) Why not start earning even more member benefits by joining a free shopping community and buying grocery store gift cards first? get all the benefits for members of that shopping community, and then also enjoy all these other benefits every time you visit these large supermarkets and thousands of other stores (both online and offline) for yourself. Most families could easily justify spending around £500 each month on groceries and fuel alone at one of the big supermarkets, but spend even more buying gift cards there for their competitors. By doing this, the member of the shopping community will not only enjoy the member benefits of their free membership of the shopping community, but will also begin to help rekindle the demoralizing effect of the empty shop rows on the High Streets that they were once the heart of a vibrant local community. .
A word of caution. However, just like supermarkets, there are many ‘Shopping Cashback’ Loyalty Programs you can join. Love2Shop; Restaurant Choice, TopCashback, Quidco, Shopper Discount & Rewards, the One4All Post Office card, and even many banks offer ways to attract shoppers to their plans. But most of these schemes are aimed at individual buyers and do nothing in terms of offering a business opportunity for the more adventurous buyer.especially when it comes to referring your friends to join AND getting ongoing member benefits when your friends buy too.
Choose your Shopping Community Loyalty Program Membership carefully, and you might find that they actually offer solutions for people with a vision and a desire to improve; Networkers and owners of small and medium-sized businesses, including charities, which could allow you to generate a substantial five-figure income stream in a year or two. Work with your local council or favorite charity on this plan, and they too will feel the benefit of this multi-million dollar opportunity.
Remember: anything you can do or dream of, you can do. start.
Boldness has genius, power and magic in it.