Types of Video Marketing

Probably the biggest benefit of Internet marketing is its low cost. A close second to this benefit is the vast expansion of the different spheres that an advertising campaign can incorporate. It is possible to use text, audio and the increasingly popular method of video marketing. One of the reasons video marketing is so popular is that it is one of the most versatile mediums that can be used. In a nutshell, you can launch a wide variety of video marketing plans, each with its own focus and all with the potential to make a huge positive impact.

Product Launch Videos – As the name suggests, this is a promotional video that will announce the arrival of a new product. This is certainly not a new concept. Industrial films serving this very purpose have been around since the 1930s. However, for decades these videos were rarely released and only shown in corporate circles. The reason for this was the lack of distribution channels for such promotional films. Today, thanks to the Internet, the ability to promote these types of videos is huge, which is why they are so popular.

Product Review Videos – The title says it all with these videos. If there are video images that review a product in a positive way, incorporating them into a video feature can be a strong promotional venture.

How-To Videos – Without a doubt, these types of videos are quickly becoming the most popular of all promotional videos. The reason for this is quite obvious: they provide something for free (how-to instructions) that can often cost a lot of money. Now some may wonder how this strategy can effectively promote anything if you are giving away the proverbial farm for free. The answer is that he does not give away the entire farm. It simply provides an idea of ​​what is available when you purchase the full product or service promoted by the instructional video. A close cousin of this video is the content video. These videos often feature informative material intended to drive sales by impressing viewers with the content. They can often achieve their intended goal quite easily when the content is strong.

Testimonial Videos – These are common and are quite simple to produce. Testimonial videos are basically endorsement videos showing those who have used a product or service and want to record their positive feelings. These videos can be useful and successful, but they do have some value and that is why these videos are still commonly produced.

Viral Marketing Videos: They are among the most unique promotional strategies. Such videos are quirky promotional videos that are so original and quirky that the audience starts spreading them in emails or embedding them in blogs. Planning such a promotion strategy is certainly not easy because you never know how your audience will react. However, if they react positively, the audience volume you could receive could be significant. Needless to say, that would be a very positive response.

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