According to studies, humans have an attention span of only 8 seconds. Therefore, companies have only a few seconds to keep visitors on their website. When this is not achieved, visitors are likely to leave the web page and then move on to the next website.
A well-designed website is the key to capturing the attention of your visitors and converting them into leads.
Leading web designers and web development companies know the best way to increase conversion rate with the help of design. People who keep reading will also discover this technique. The following 4 web design principles and techniques will help you increase the conversion rate of your websites:
Choose a responsive web design
Today, users visit websites on a wide range of devices other than PCs or desktops. In fact, the share of mobile traffic is even higher. In 2019, mobile traffic was dominant in total web traffic worldwide with more than 60%. This is proof enough that responsive websites are very important. Unresponsive websites lose a large audience.
When a website designed for a desktop computer is accessed on mobile devices and smaller screens, it can be very annoying. Slow pages, inconspicuous buttons, and endless scrolling just to read text, among others, provide an unpleasant user experience, allowing users to immediately leave your site.
A responsive website provides a pleasant user experience as the layout automatically adjusts to the screen of the device being used. Therefore, when hiring a web design company or web developers, they should be asked to make the website responsive.
Include faces
Adding faces on a website easily catches the attention of users as they convey emotions. Users identify with faces and when you show some emotion, there are more chances that consumers will connect with the website.
The use of facial images to reflect how a user feels creates an emotional connection between a brand and the user. In addition, emotions can drive the decision of clients. This is a marketing strategy popularly used by many advertising companies around the world.
However, companies should ensure that the images displayed represent their brand. Also, stock photos should not be used.
Consistent color, images, branding, and fonts
A web design consisting of color, images, branding, and fonts looks more professional. When design elements are not consistent, this can affect a brand’s image. A business must ensure that the elements of a web page, such as the color scheme, font size, font style, and logo, among others, are consistent.
Use the correct colors
Colors can reveal a lot about a company and a brand. They can easily draw the attention of potential customers and influence them to buy products / services. In a 90 second interaction, consumers can make an initial judgment of a product, with 60% to 90% depending on the color.
Studies reveal that colors arouse various emotions in humans. Therefore, the correct choice of colors in the design of a website can effectively represent a brand and the mood of a website.