Network Marketing: Is It A Home Business?

Before the internet age, network marketing used to be the only “home business” and the only way to earn additional income along with a regular job and overtime.

Marketing techniques typically taught in the industry consisted of introducing products to family and friends; the classic way was to invite friends, family and acquaintances to hotel meetings, where they listened to a presentation about the products and / or the business. After exhausting what was called his “warm market,” he had to go to his chamber of commerce, his church, networking clubs, shopping malls, and other public places to meet new people to whom he could introduce the business and the products. .

Unfortunately, many network marketing companies still use these lead generation techniques today. Some recommend using what are called “delivery cards” and brochures. The network marketer’s daily method of operation is to drop off these flyers and deliver the cards in as many public places as possible, from restaurants to phone booths, in grocery stores and around ATMs.

Rather than working from home, these techniques leave network marketers on the road most of the time, and network marketing, in this case, is not really what one would call a home business.

Currently, the Internet allows the generation of leads through Internet marketing. Generating Internet Marketing Leads can be completely free or inexpensive. Leads generated through the Internet are very specific.

Brochures and delivery cards are replaced by simple signature lines in emails, discussion groups, and forums. Visits to grocery stores are replaced by visits to forums. Expensive, untargeted newspaper ads are being replaced by cheaper, highly targeted newsletters and pay-per-click advertising.

Today’s telephone bridge technology enables marketers to deliver presentations that connect prospects across the country, or even around the world. Time-consuming, expensive hotel meetings are replaced by joining a conference call from the comfort of your home.

Network marketing is really becoming a home business.

If your purpose in looking for a home-based business is to have the opportunity to spend quality time with your family, and if you plan to work part-time in the business, when evaluating a business, you may want to inquire about their marketing plan. . Before verifying compensation plans, products, or policies and procedures, it is recommended that you verify the quality of the company’s training program; This should be done before joining, not after. You will want to make sure that the network marketing company you are considering teaches you real internet marketing and marketing techniques for lead generation.

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