How to write a marketing agency resume

The next time you need to tell your marketing agency about a work project you’d like them to do, you might want to consider the following structure. I have been using this for many years and it is generally well received by agencies as it gives them a clear understanding of what they need to do for you.

A good agency report is divided into the following sections.

Situation

Where are you now? This could include an overview of the entire business and the current marketing situation. It may include company turnover, market share, trends, market reach in terms of geography and applications, typical customer profiles, past marketing campaigns and their results, brand perception, and perhaps analysis. SWOT to provide a snapshot of the internal and external problems facing the company. .

marketing objectives

Where do you want to go? What is the next position you are looking for once this marketing activity is underway or completed? An explanation of the aspirations of the organization and any existing framework objectives.

marketing strategy

Explain how the company intends to achieve its objectives in the broadest sense and include any other elements of the marketing mix that are part of that strategy. This will help the agency to develop an integrated marketing communications approach to the market.

marketing tactics

Include here details of any tactical elements already established or planned as part of the above strategy. For example, the marketing strategy may refer to the use of PR or displays and why those activities support the strategy, but more detail may be provided here about the actual PR activity performed or the specific displays used and why they were selected. as appropriate. to the strategy.

Target market

Define as far as possible the profile of the target audience. Why do they buy your product/service, what problems need to be solved, what is the financial implication of these problems for the target customer, why does your offer meet their needs, and how could you do it better than anyone else?

Money

Describe the budget and penalties for overspending.

Minutes

The schedule and deadlines, such as an exhibition, where the results of this summary are needed.

(Women

Who is involved in the decision-making process and what are their roles? Who should the agency contact if they have further questions? Who does the agency report to?

Measurement

How will performance be evaluated?

This approach to developing the briefing document falls into a clear acronym that makes it easier to remember: SOSTT + 4M.

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