Have user-friendly and responsive websites if you want to rank higher in the search engine results pages (SERPs) of Google and other search engines like Bing and Yahoo in 2020 and beyond.
For an effective and result-driven search engine optimization SEO strategy, for higher rankings, have good designs for your website, with of course quality content.
A smart marriage of the two will yield results you’ll be proud of.
5 Exciting SEO Tricks for High Conversions and High Google Rankings
Now let’s review these 5 tried and tested SEO tricks, in detail, if you really want to get it right and find a place on the first pages of Google and other search engines:
1. Focus on mobile design: After 2017, Google started indexing mobile editions of websites first. A report shows that during 2017, up to 70% of all web traffic came from smartphones. So, put your money first on your mobile customers and design your website accordingly. However, if you want your site to work well in both worlds (mobile and desktop), have a site that uses responsive web design methods to resize on user specific device/settings.
2. Have user-friendly and Google-friendly pages – Page design and SEO are not separate. Pages that are easy to navigate are indexed higher. These pages are loved not only by users but also by search engines. The icing on the cake: on those pages, readers spend more time. These pages also lead to more interaction with visitors and more backlinks.
3. Make sure your pages open quickly – A crucial thought when developing websites is to ensure that they load instantly. Before you start optimizing your site(s), first find out if they are doing it right. Design your pages in such a way that they load cleanly and quickly. Have a simple design and make sure they are not cluttered.
Visitors to your pages will have no difficulty opening them quickly. Pages that open instantly are good for high indexing. Also, slow pages have lower conversions and higher bounce rates.
4. Have high-quality content: We all know that content is king. However, many of us may not know that good content is good SEO.
If you want decent content on your pages:
A. Generate unique and original content. No copy and paste work please!
B. Develop compelling and persuasive headlines. Your headlines should hook your readers and inspire them to read the full page.
C. Make your content actionable. Write in such a way that readers are motivated to do what you want them to do.
D. Offer responses. Pose critical questions that affect your visitors and answer them. Provide results-oriented solutions.
E. Make sure the content you use on your pages is meaningful, relevant, clear, short, and to the point. No beating around the bush, please!
F. Use your keywords in the right places and with the right density. Have “how to” and “FAQ” pages that are considered user-friendly pages, because Google and other search engines love those pages and rank them higher. The reason: ordinary web visitors want information and data even when those pages provide it.