Guidelines to ensure your brand logo design leads a happier life

Are you a new business owner trying to design a branded image for your company?

Don’t you wish there were a list of basic guidelines to ensure your business lives a long, healthy and happy life?

Your company’s trademark is the first thing a customer notices when looking at your brand. The type of image, text, and colors used are immensely integral to the type of message you want to convey through your business design mark.

Now, if you’re creating your own business symbol, here are some basic guidelines you can follow to ensure your business lives a fruitful life.

• Use the unique characteristics of your company in your logo:

Is there a distinctive feature that your company offers that sets you apart from the crowd? Why not use that in your company’s brand design?

That way, your customers will find it easy to recognize and memorize your company image and the unique features you offer. For example, if you were designing a Hawaii logo design, then you can accommodate the unique attributes of the state in the design, i.e. use illustrations of the sun, beaches, and colorful flowers in the image for the trademark identity. of the company represents the true unique characteristics of its surroundings.

• Don’t use clip art, use illustrations instead:

Using clip art on your company symbol is like committing suicide. Not only do they give your business image a low-quality look, but they are also very generic and easily available to everyone, without giving it exclusivity. Instead of clip art, use illustrations. They not only give you creative freedom when designing, but also add an air of innovation and originality to your company’s image.

• Do not use more than 3 colors in the design:

Using lots of colors in your design will make it look like a pizza with everything on it. It will look like a confusing mess that portrays the exact same message about your company to your customers. Use colors wisely in your trademark design. Also, if you choose to use bright colors in your image, be sure to use a lighter-toned background, and vice versa.

• Using too many objects together will only make your logo design look confusing:

If the customer does not understand the trademark in the first 5 seconds of seeing it, then it is a failure.

The basic idea should be kept simple and uncomplicated. If you use too many shapes and objects together, your company pictogram will only repel customers. One tip is to decide on the basic shape of the design and then build it further. For example, if you were designing the logo for the state of Hawaii, you would decide on the basic shape of the seal and then build the image around it. If you decide the emblem should be round, keep the images in the center of the round shape and the state name should border it. Using two or more different objects for the image and text will only make your trademark design confusing.

Therefore, through these basic guides, you can ensure that the brand image you create is unique, distinct and attractive. Remember, your company brand is the most important element of your business.

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