Fix personal branding mistakes

When it comes to personal branding, there really is no right or wrong answer. Much of this is subjective. However, that does not mean that you are incapable of making mistakes or wishing you could have done something better / different. If you had a chance to do it again, of course, you would probably do those things differently. Well, even if you made mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Arrange Sensitively

When it comes to correcting the mistakes you’ve made on your personal branding, you’ll want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and hopefully you will be able to identify what needs to be corrected.

  • You want to make sure your reputation is intact: If you’re not sure what other people will find when they search for you (personally), you should look for it yourself. The main elements of the search engine should be positive about you. Additionally, those items should have value and help enhance your reputation and increase your credibility. If you see that this is not the case, go back to those elements and improve them until they show you in a more positive way.

  • Entertainment versus marketing value: It is very important that you understand the balance between value for money and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough entertainment, other people may not be interested. On the other hand, if you don’t have enough value / marketing, from a business perspective people may be entertaining / fun but may walk away feeling like they don’t have much to show for it.

  • Don’t overdo: It is definitely worth revisiting content that is connected to your personal brand to make it better read. However, overexposure is definitely not a good idea in general. The last thing you want to do is edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable / human side but at the same time show how valuable you are professionally and how your experience can help other people.

  • Combine your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts must have at least one discreet connection for other people to adopt. If you are communicating messages from both brands, they must be synchronized. You can’t really separate the two anyway. The best thing to do is make sure they exist in harmony.

  • Make sure your social media profiles are up to date: Profiles are extremely important to your personal brand. They should stay updated. That means you update your status periodically (at reasonable intervals), change your photo if it’s inappropriate or not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them updated.

  • Make sure your photo is appropriate: First of all, make sure you have a photo that people can identify with your personal brand. Second, it must be an appropriate photo. That means it should be a professional photo. It shouldn’t be you with your cat, your logo instead of your face, drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be a cross between your professional brand and your personality.

  • Make sure your bio is what it should be: Your bio should be substantial enough so that other people can get an idea of ​​who you are and what you believe in. On the other hand, you don’t want to come and go to the point where the other person doesn’t have the patience to keep reading. However, you should definitely highlight your achievements because you are not only proud of them, but they add value to you and other people will understand that you are someone they need to build a relationship with and interact with.

  • Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone, but you want your relationships with those people who want to be connected with you to be strong and lasting.

Conclution

All of the items listed above are important to your personal brand. Getting your personal brand the way you want it will take time and work, but it will pay off for you. You must bear in mind that your personal brand will take you very far in business. It is very important that you understand your target audience and that you do your best to give them what they want and need. If you give them your best, you will get it back completely.

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