Factors Affecting Type Selection in Typography

Typography is the process of arranging a type in a nice way in order to convey a message. A typographer is a skilled artist who has specialized in the selection and arrangement of typographic images. Text on a page / pages or in a book is described in Graphic Design as typefaces or fonts. A typeface or font is a particular style of a set of letters, numbers, and punctuation marks.

There are hundreds of fonts with different sizes, variations and characteristics, for example, italic, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended, etc. Some of the fonts quickly attract the attention of viewers for their boldness, while others express the sense of movement and instability. The graphic artist must understand the distinguishing characteristics of all typefaces before he can effectively select the most suitable one for the execution of a particular product.

The selection of the type of graphic communication is based on factors such as the type of information, the target audience, readability, readability and adequacy.

1. The type of information

This refers to the type of message that is going to be conveyed to the audience. This could be health, religious, political, etc. The graphic artist must know the information to be delivered in order to select the appropriate font that can best carry the message to the general public. For example, billboards, banners, etc. Hinged along main streets should carry heavy, display or extra bold fonts for readability and readability.

2. The target audience

These are the people to whom the message will be sent. The graphic artist must know gender, age range, tastes or choices, cultural background, and location in order to select the typeface and font size that can effectively deliver the message. For example, if the graphic artist is selecting a font for a kindergarten student book, they will not select the font, italic or serif. This is because it may not be readable for children who are now learning the letters of the alphabets. The best font selection should be a sans serif typeface that is bold with a font size of approximately 18 to 20 points. This choice would definitely be different if the target audience were adults or teens.

3. Readability

It refers to the ease with which the font to be selected can be seen and recognized from a distance. This must be very important to the graphic artist because the main objective of our work is to communicate effectively with people. Therefore, before selecting a particular typeface, you should ask yourself this important question: “Will my target audience be able to easily see and understand the message I am sending them?” If the selected font style answers yes correctly, then the choice is good.

4. Readability

It’s about the ease with which the target audience can combine type letters into meaningful words and sentences, as well as try to decipher the content. Legibility refers to the speed with which the viewer reads and digests the message portrayed by the graphic artist. Examine the unit created by combining the individual letters into communicable symbols. The graphic artist should select a type that is easily readable.

5. Suitability

This is how well the selected typeface harmonizes with the message that is going to be conveyed to the general public. The selected type should also be appropriate to the preferences of the target audience.

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