I just finished reading “Attraction Marketing Plan”, and I think this is an outstanding piece to go along with “Magnetic Sponsoring”.
What’s great about this piece is Brad’s story. Before joining a network marketing company, he was basically an introverted artist. This spoke to me as I am an introvert myself. The way he was able to build his organization gives other introverts hope that we can all achieve what he could.
Brad explains step by step how to create an attraction marketing campaign. Although it is the same as what you may hear (Position yourself as an expert, you need to sell yourself…), what is unique is that it emphasizes writing a bio page about yourself to sell yourself. He doesn’t say write about what because you’re driving, or that you have a dog with bad breath. Brad says to write about how you will add value to your prospect.
If you’re going to mention that you drive a clunker, you’d better explain why and how that little piece of information is useful to the prospect. Find your “brand” and market it to the world. In other words, market yourself FIRST before your product or business opportunity.
Brad also teaches you the basics of writing copy, lead capture pages, as well as the importance of building your list. As all network marketers know, your list is your greatest asset. Brad emphasizes that this list is not bought or “harvested” but is grown by you. And the only way to keep people on his list is to build a relationship and keep delivering value.
I highly recommend this book to anyone serious about the networking business. My point is that I would recommend this to someone who is frustrated with their business BUT wants to make their business work. I wouldn’t give this to any tire kicker or anyone with a “ME” attitude. This eBook is about how you will benefit your prospect, not how your prospect will benefit you. If you’re looking for an overview of how to set up a campaign, this is the book for you. Although this book goes into detail to some extent, if you want to get into the details of creating Google AdWords campaigns or building sites and such, go with some of the affiliates Brad suggests.
Brad gives you enough “to be dangerous.”