Mobile marketing is the latest buzzword and push notifications are definitely an essential part of this promotional journey. Reaching out to users outside of the application was not an easy task, but push notifications have made it possible. It has the power to stay out of the way without getting lost in the colossal multitude of unread messages. Although push notifications are the ideal way to grab a user’s attention, they can be easily manipulated if, in the wrong hands, you have more influence to do the wrong thing than to do the right thing.
Problems
According to a report published a year ago, people find push notifications really annoying. The fact is, push messages are nothing more than attention seekers. They like to capture the user’s response as a direct line of communication between the client and the application. It is important that only relevant messages reach the application user without enraging them. The problems that usually arise in case of push notifications are:
When the user consents to push notifications, marketers need to ensure that only relevant updates reach the customer by knowing their set of preferences.
You should realize early that automatic notification is a privileged tool that should not be used to spam users with frequent messages throughout the day.
Incorrect synchronization can annoy a user and instinctively remove the application. To avoid this, set the appropriate timer for the relevant alerts.
Before sending push messages, certain criteria like age, time, basically all user information is mandatory because otherwise you are bound to send wrong messages to wrong people.
Push ads through notifications are a complete no for any user who wants to stay with you and likes your app.
ยท Late messages can upset people to the core.
Marketers need to make sure that opting out of push messages is as easy as opting out of notifications. Simple configuration can prevent clients from removing the application entirely.
Industry overview
The year 2015 was seen as a game changer for the push notification industry. From general push messages, the focus shifted to segmented notifications to guide users based on their preferences. The shift from non-spam push messages to planned tactical messages significantly improved consumer engagement, retention, and experience. Each industry must be flexible enough to stay ahead of the different streams of customer needs. Fashionistas and creators struggle to imagine the later popular trend, while medical scholars attempt to answer nature’s toughest questions. Becoming a leader in a particular industry, setting trends is more important than blindly following them.
Push notifications are the best and cheapest way to boost app retention and engage your customers. But, it is often applied thoughtlessly, callously, and honestly unseemly. A new report from Accenage that is based on more than 38 billion push messages suggests that if such notifications are applied and used properly, push messages can be very influential on Android (until the release of Android M OS), with a 100% acceptance. omitted.
20 interesting solutions
Push notifications are just as important as the user experience (UX) of your app because researchers believe that more than 71% of app uninstalls are typically triggered by push messages. The bottom line is that push bad practices can be detrimental as push notifications directly affect users and not devices. So let’s take a look at some of the best pushing practices to hit the mark.
1. Respect for specific local time zone
It’s quite easy to think and act according to your own time zone, like “it’s 8pm in India, so let’s start circulating the push messages.” Push notification doesn’t work that way. When your customers are involved, it is vital that your messages reach the user at the right time when they are ready to receive it according to their time zone. A decent push service will definitely reduce the server load and stagger the messages in a window if necessary.
two. Internally prioritize a message
What is prioritizing a message? Marketers often think that the more the merrier. Right? It is not the same in all cases. Many times more can reduce your revenue, your users, usage, comments, and all. Sending 23-50 messages a day to customers can not only irritate them, it can also cause them to uninstall an app. Therefore, internally prioritizing a message to a maximum of 5 to 10 per day can help and suit most applications.
3. Avoid generic pushes
Considering a strict limit of multiple pushes per day can be an effective practice. You may be thinking of submitting various services that can help your application interact with the user, inform them, and gain insight into user preferences. But generic impulses can be called bad practice. Giving preference to transactional messages can attract more user attention.
Four. Value your user’s dream
As for the night, people usually want to sleep well to start a fresh day. Mobile phones usually go into silent mode or do not disturb while people sleep. With this in mind, do you really think that people really have time to read all the push messages that arrive at night or early in the morning? Therefore, marketers must also value the user’s sleep and limit notifications to the day. Perhaps a summary push notification in the morning can be more effective than 10 odd messages in the evening.
5. Personalize content for users
Push messages can be personalized and sent to users to make them more valuable. Except for junk and irrelevant messages, news alerts, deals, and chats based on user preferences can have a positive impact. A lot of marketing automation is possible with some very basic data entry. For example, how long the application is installed on your device, what level of the game is currently in, its last use, and many little things that can help to customize push messages for users.
6. Favor transactional thrusts
1: 1 push messages that are generally addressed to a single user and that are not usually unique with the audience split, are called transactional pushes. For example, your package is being shipped or there is a new Like, and more. Such notifications are perfectly tailored as defined. However, punctuality is one of the best practices that one should adhere to.
7. Customize with username
When a message is intended exclusively for one user and is indicated with the user’s name in push messages, such as Ronit, it is time for your doctor’s visit in another 4 hours; people take it more seriously and really like these kinds of notifications.
8. Keep it simple and short in 10 words
To create impact in the minds of users, 10 words are more than enough to convey the right message what you want your user to know.
9. Correct implementation of technology
To keep the 71% stats shown above at bay, implementing notifications correctly is very important. It’s not just about certificates and provisioning.
10. Seeking permission is really vital
The pop-up alert that appears at the beginning of an app installation requesting permission is ideally the most important checkpoint. Without the user’s permission, notifications cannot be sent.
eleven. Find a 3rd Party service
Setting up push notifications is not an easy task if you do it on your own. Seeking help from the third party service is the best option in terms of coverage, consistency, and good features.
12. Optional content preload
If you are directed to some content in the application using a push message, you will most likely preload it with the available API. This may delay the push for a few seconds, but you have the UI out of the box, without waiting for the irritating loading screen.
13. Easy availability of notification settings
Difficulty locating notification settings can be annoying for customers. The easy availability of the settings to enable or disable the notification is vital.
14. Customize the message based on location
Appropriate location-based meaningful messages will develop customer engagement. Customizing messages based on the user’s location can be great practice.
fifteen. Thinking outside the box
It’s important that you deliver specific value and unique content to end users while incorporating push notifications into your planning strategies. This requires innovative thinking. Push ads are not just one part of your communication approach; it is a part of mobile customer engagement with your brand.
sixteen. Smart segmentation
CRM software or application behavior should be the smart factors for smart segmentations. User behavior and profiles are necessary for sound division planning.
17. Definition of KPI
Mobile Key Performance Indicator can help you understand actual engagements, long-term retention or conversion, and product lifetime or revenue value, while click-through and conversion rates only help you understand preliminary achievement of a bell.
18. Content plays an important role
The content of your message creates a strong impact on the success of push notifications. For example, “off”, “discounts”, “promo code”, and so on. have a great interest from consumers.
19. Rich pushes
In addition to text content, Android Forever lol and iOS 10 offers many advancements. Now your push previews can include GIF images and videos. For arbitrary views from your iOS 10, you can study in detail.
twenty. Delete expired messages
Once the message loses its relevance, it should be removed automatically. For example, the 50% discount on shoes was a valid offer a week ago, but is currently of no use to the user, so it should be automatically removed.
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